In the News.

Eight states embrace repurposing highway stops as Safe Phone Zones.

States Seeking Rest Area Sponsors.

State departments of transportation are increasingly making headlines for their efforts to attract private sector partners to provide additional funding for the operation and maintenance of Interstate Rest Areas. Recognizing a trend in the industry, the media reports that states continue to release Requests for Proposals seeking sponsors for its rest stops. Virginia, Florida, and Arizona are amongst the first to have implemented sponsored Safe Phone Zones.

Media Recognizes Dangers of Distracted Driving.

Distracted driving continues to make the headlines with the public hearing more tragic stories of crashes caused by texting while driving. Private sector companies focused on anti-distracted driving messaging in their marketing campaigns, coupled with advances in technology help curb cell phone use while driving. As a result, news of public and private sectors working together to resolve this epidemic receive heightened media attention.

Press Interest.

Travelers Marketing is currently the only sponsorship and marketing agency to have successfully sold Rest Area Safe Phone Zone Sponsorships. As the creator of the concept and a leader in the charge to define Rest Area Sponsorship, the company has worked closely with state departments of transportation and the Federal Highway Administration. Travelers Marketing's main objective is to work with the public and private sectors to generate additional revenue in support of Rest Areas and to offer a partial solution to the distracted driving epidemic. For more information on this effort, contact us.