On June 1, 2015, Florida Department of Transportation (FDOT) Assistant Secretary alongside representatives from the Florida Highway Patrol, the Federal Highway Administration and GEICO, unveiled a new statewide safety campaign to tackle the problem of distracted driving on Florida's roads. As part of a national effort to encourage drivers to pull into a safe location to use their phone for calling, texting and accessing mobile apps, Florida has designated 64 Rest Areas, Welcome Centers and Turnpike Service Plazas throughout the state as Safe Phone Zones, more than any other state.
New highway signs, sponsored by GEICO, in advance of each of the 64 Safe Phone Zone locations inform and remind motorists to pull over to use their mobile devices. Additional signage within the facilities also reminds motorists to take this opportunity to use their cell phones in a safe location. Motorists who use these Safe Phone Zone facilities are encouraged to share their experience on social media and to help spread the word of driving safely - without distractions - using #SafePhoneZone.
“Distracted driving is a major concern for motorists in Florida and across the country. Each year, there are a growing number of injuries and fatal accidents directly related to this issue. GIECO is proud to partner with the Florida Department of Transportation to create Safe Phone Zones throughout the state, where motorists can answer texts and make phone calls, all in a safe and convenient environment.”
– George Rogers, GEICO Regional Vice President
Florida Department of Transportation.
“Motorist safety is our top priority and we are committed to reducing distracted driving on our roads. By calling our Rest Areas, Welcome Centers and Service Plazas ‘Safe Phone Zones,’ we are saying they are much more than just Rest Stops – they are Safe Stops.”
– FDOT Assistant Secretary for Engineering and Operations, Brian Blanchard
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